Yes, the merged company has opted for the name Everything Everywhere – which at least gives us an indication of its future plans within the mobile phone sector.

Everything Everywhere intends to launch about 100 new shops and grow its number of Wi-Fi hotspots in the UK.

However, when in contact with customers, the two brands Orange and T-Mobile will remain.

Tom Alexander, chief executive, said of the new name: “What I wanted was a company name that did not distract or confuse from two very strong brands. What I wanted was something that was additive. I love Everything Everywhere because it really does encapsulate the vision and the ambition for the company.”

He added: “We are going through this revolutionary step in the marketplace where people are getting iPhones, getting Google devices and we have Microsoft’s Phone 7 coming into the market soon. It’s not just about voice and text. It’s about everything else you can do on a mobile phone. People are even talking about apps down the pub. It’s not some bland name – Orange and T-Mobile Company Limited or something – it is encapsulating what the vision of the business is.”

The merger between these two mobile phone firms started in 2009 and regulatory approval was achieved earlier in 2010.

And speaking of expansion plans for Everything Everywhere, Mr Alexander said: “We have looked at it long and hard and actually we are going to extend our number of shops. There are areas in the country where we will open new Everything Everywhere stores: they could be Orange branded; they could be T-Mobile branded or they could be a combination of both, especially in small rural towns. It is not just selling. We also want to provide service and help to customers on the high street not just over the phone. As people can do more and more with a mobile phone … we want to hold the hand of the customer and show them how they can get more out of their devices.”

You can learn more about the new company and its plans, over at The Guardian UK.